Taste the Tropics

Featuring Art Direction by Ashley Crawford for Vita Coco x Captain Morgan (Queens 2023)
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Thrive Collective was asked to recommend a New York artist with roots in the Caribbean to live paint during a product launch event called, “Taste the Tropics.” Ashley Crawford was an obvious candidate, and she was selected for the collaboration between two iconic brands, Vita Coco and Captain Morgan. She described her design as: “a portrait of a carnival reveler getting ready. In a surrealistic way I’ve superimposed her to be sitting inside of an opened coconut surrounded by flora from the islands, to represent the vitality and flavor of island people. Her eyes pull onlookers in with their seductiveness.”

Taste the Tropics (2023)

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Project Details

Taste the Tropics
Vita Coco x Captain Morgan Product Launch Event (2023)


Contributing Artists: Kenneth Tooley
• Sponsored by Vita Coco x Captain Morgan
• Produced by starpower & Diageo

  • Interior
  • Local Business
  • Private Collection

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